As online shopping takes down departments stores one by one, a special store stands strong in the heart of downtown St. Paul, Minnesota. Heimie’s Haberdashery offers its customers a shopping experience out of the past century but with goods and services that are just as relevant today.

Anthony Andler, the proprietor of Heimie’s, makes a strong case for why experiential stores are still important in a society that buys everything online.

This video is part of  “Living for the City,” a Rewire initiative made possible by The John S. and James L. Knight Foundation.

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